Ambush marketing: A Global Legal Perspective
Ambush marketing can be briefly defined as a type of marketing by which a subject is trying to link itself or its activities with certain event or enterprise (typically major events such as olympic games or world championship) although it is not an official sponsor of such event, aiming to boost its business (sales and revenue) It is quite an aggressive marketing practice which, however, is not specifically resolved or defined in various countries around the world.
In new publication called „Ambush marketing: A Global Legal Perspective“ we and our GALA colleagues have summarized the current legal situation in the field of ambush marketing in almost 70 countries around the world – the publication is available for purchase here: https://amzn.to/2L6elfP. Chapter prepared by us and related to the situation in the Czech Republic is available for reading here: https://bit.ly/3pPNLXg.
- Date: 05. 01. 2021