Advertising Law

Our law firm is the only Czech member of Global Advertising Lawyers Alliance (GALA) which brings together law firms focusing on advertising law from around the world. We are thus able to provide our clients with legal services in the area of advertising law both in the Czech Republic and worldwide. We focus on supporting manufacturers and distributors in marketing their products, including in specific sectors such as pharmaceuticals, cosmetics or food. We prepare assessments of advertising compliance with the regulatory requirements and represent our clients before the relevant public authorities. We also assist our clients in navigating legal regulations, assist with the implementation of various activities not only in the field of advertising and provide professional and specialized support.

Legal assessment of advertisements

We help our clients navigate consumer protection, competition and advertising law and work on individual strategies to protect them from the consequences of breaches. We thus provide comprehensive advice for proposed advertising content based on advertising standards and regulations across all marketing platforms and assist with reviewing and checking the legality of advertisements, including analysing advertisements, their visuals and content, and assessing the risks associated with specific advertising and promotional campaigns.

Conditions of market introduction of products and services

Our legal team has valuable experience in supporting manufacturers and distributors in the marketing of products, including in specific sectors such as pharmaceuticals, cosmetics and food. We have also assisted with market introduction in the services and digital content sectors. We provide our clients with expert and comprehensive support in the implementation of their products and/or services launch plans and ensure that all related activities and processes run precisely and smoothly.

Labelling of food and food supplements

Navigating the current legislation and its changes is not always easy in this sector, which is why our know-how also focuses on the development and evaluation of food and food supplement labelling legislation, including communication with the supervisory administrative authorities regarding various interpretation issues. We are therefore able to provide our clients with comprehensive, up-to-date and accurate information in the field of food and food supplement labelling, thus efficiently providing all related legal services.

Commercial communication, data protection, cookies

Our services also include the analysis and resolution of a range of data protection issues. We provide our clients with specialized support in the creation and dissemination of commercial communications and the related proper processing of personal data. We also advise on the rules for collecting user data on websites and communicating the use of cookies for analytical or marketing purposes and help our clients implement their projects in accordance with current legislation.

Tailor-made documentation

Realization of business activities, not only in connection with advertising, cannot usually be done without proper and individual processing of the necessary contractual documentation. Our office provides its clients with comprehensive assistance and support in drafting and negotiating contracts related to a wide range of activities, always taking into account the specific requirements and needs of our clients.

Dispute resolution, representation of clients in proceedings before the competent authorities (including courts)

In the event of a dispute, we provide our clients with professional advice and expert assistance in resolving it. Our experienced team is ready to represent our clients in proceedings before alternative dispute resolution bodies, self-regulatory bodies, as well as authorities and other bodies not only in the context of consumer protection, competition and advertising, including representation in any judicial review of the decisions of all above-mentioned bodies.

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